As a restaurant in the 2020s, you know that social media plays a significant role in increasing awareness of your establishment and driving diners to your door. You’re probably already using these methods to communicate with consumers. But have you explored using emerging channels like TikTok to broaden your internet reach?
Restaurant social media trends shift quickly, and staying on top might feel like a full-time job while operating a busy business. Adding another platform to your marketing mix may be difficult, but it is worthwhile if it will help you increase sales. So, let’s take a quick look at TikTok and the data that indicates how it affects diner behavior.
How Tiktok Works
TikTok is a social media app similar to Instagram or Twitter. One significant distinction is that, whereas content creators broadly publish photographs on Instagram and text on Twitter, they also submit short-form videos on TikTok (15-second videos, to be exact). Sound, songs, special effects, and filters can be added to videos by creators, and users can like, comment, and share the material.
What kind of video content are we discussing?
You’re not alone if you think of TikTok as a dance app. The platform was first known for its viral dance videos, but it has since expanded to include more than elegant dancing. TikTok trends for restaurants have become popular, and for a good reason: research indicates how beneficial they can be.
The Growing Popularity of TikTok
Burgers, French fries, grilled cheese sandwiches, tomato soup, smartphones, and TikTok are all excellent combinations. The social networking platform is currently in its prime, surpassing Google to become the internet’s most popular website in 2021. TikTok has more interaction than its established social media competitors and engagement on the platform. On the other hand, engagement on Instagram, Facebook, and Twitter declined throughout the same period.
TikTok Marketing Advantages for Restaurants
So, what does this mean for you in particular? Incorporating TikTok marketing for restaurants is a wise decision. TikTok has attained mainstream online appeal. So, let’s go through some of the benefits of utilizing this social media platform to assist you in outperforming your restaurant competitors. You can buy followers from this website.
Aids in attracting new customers
Restaurant owners no longer rely on costly newspaper and radio advertisements to generate new customers. A 15-second video recorded on your smartphone can now reach thousands of potential clients online. TikTok has been shown in research to assist eateries in attracting new customers.
Offers local exposure
Customers want to support local companies now more than ever. Visitors want to have authentic experiences at their location, including sampling local food, as people begin to travel again. TikTok can assist you in capitalizing on these trends.
It takes time to decide what to post on social media, generate the material, and share it with the followers of your business. That is why it may be so disheartening if no one responds to your posts; it may even cause you to reconsider your restaurant marketing plan.
Allows you to communicate with micro-influencers
Marketers frequently advise you to “steal other people’s audiences” to broaden your internet reach. This is simple to achieve on TikTok by connecting with micro-influencers. What is a micro-influencer, exactly? It’s someone with a small but active following whose recommendations, particularly restaurant recommendations, are highly valued by their followers. Obtaining a micro-approval influencer for their latest meal at your restaurant could result in part of their audience becoming customers as well.