In the U.S., while the sector of food and beverage is the biggest retail category by a huge margin, ecommerce isn’t yet extensively embraced and adopted in the food and drink industry as opposed to other industries like household products and consumer electronics. One of the major reasons is because of the nature of food and beverage being perishable, wherein they usually require unique storage as well as logistics planning and management. Because of this, it is crucial for retailers to have a quick and efficient processing and delivery system, which is usually the challenge of many retailers who are making an attempt to maximize and benefit from the immense opportunity that ecommerce has to offer.
However, advancements in technology, consumer demands and sentiments including recent trends signify that ecommerce in the food and beverage industry is primed for quick growth, with statistics showing that the revenue of food and beverage ecommerce is estimated to reach $26 billion this year. With the proper logistic solutions, technologies, as well as ecommerce strategies, all forms and sizes of food and beverage retailers could obtain market shares and may perhaps even be the forerunner of this sector.
Growing Your Food And Beverage Brand In The Ecommerce Industry – Use A Reliable Rank Tracker
A reliable rank tracker is among the tools that you need if you want your business or brand to be part of the food and beverage ecommerce industry. This is because having an online presence is an essential, and one way to be present in the online world is to have a website with all the necessary content for brand awareness, web traffic, leads, sales, and business/brand growth.
A rank tracker, as the term implies, is a tool used to track the rank standing of your web pages on a search engine, like Google which is the biggest and leading search engines. This process is called rank tracking. When carrying out rank tracking using a rank tracker, like AccuRanker, you will get crucial SEO metrics to help you better your online presence as well as grow your brand/business. Among the benefits of knowing these SEO metrics using a rank tracker is knowing how your keywords are performing and progressing on search engines, which impacts your visibility and online presence.
Monitoring the performance and progress of your keywords, which of your keywords ranks well and those that do not can guide and help you determine what, which and where to make necessary improvements and to create content on your web pages to further support your rankings.
When people do a search, they input keywords on the search box so as to get a more specific and appurtenant result. The search engine then scans and filters the Web for content that it judges relevant to the search based on the keywords entered by the searcher. If your keywords are ranking highly and performing well, your content or web page will appear on the first page (or top pages) of search engine results pages (SERPs).
It is definitely a big deal when your web page appears on the top pages of SERPs. Being on the first or top pages or ranking highly on search engines would not only mean that your online presence and visibility is excellent. This also means that the search engine views your content to be significant and valuable to the search. Hence, the searcher will more likely to click on your page, driving traffic to your web, as well as potential leads and sales. All of which are essential for the growth and success of your brand or business.
Even if you have all and the best content, these can be useless and a waste of your resources if your content isn’t deemed relevant by the search engine. Your content being irrelevant means it won’t get a good ranking on the search engine, so your web page will appear on the nethermost pages of search engine results pages (SERPs). Basically, your page is not visible because people don’t usually click on these pages to find and get the info they need.